- About Getha
- Distribution Network
- The Brand
- Awards & Achievements
- Certifications & Affiliations
- World Branding Awards
- Corporate Social Responsibility
- Getha 100% Natural Latex
Weifong Industries Sdn. Bhd. was incorporated in 1969. With 50 years of manufacturing experience, we have grown to become the leading manufacturer of natural latex foam mattresses and bedding products in Malaysia. Our company headquarters is located at Lot 60, Batu 11, Jalan Cheras, 43000 Kajang, Selangor and occupies a land of area of 10,000 square metres.
We employ the Dunlop process in manufacturing our products, leveraging on our latest European automatic foaming machine and automated lines. All products are proudly manufactured using only Malaysian 100% pure natural, high quality latex. Which is renowned for its world class quality.
Our products are made in line with international specifications and have passed various test standards including receiving certification from ECO Umweltinstitute, Germany, Institutute Umweltchemie Bremen GmbH, Germany and the world renown Malaysia Rubber Board. We have also developed our own Fire Retardant natural latex foam, which has been tested and passed by Furniture Industry Research Association (FIRA).
Going forward, we aim to maintain our continuous growth and success by increasing the international exposure of our products, via participation in international trade shows worldwide, and with emphasis on continuous research and development to ensure our products remain innovative and of high quality.
Our mission and vision
We strive to be an international and innovative high quality eco-friendly luxury bedding provider.
In Malaysia , the company ‘s products are all marketed through Getha Bedding (M) Sdn Bhd. Presently, the Group has a very comprehensive and extensive distribution network nationwide.
- Weifong Industries Sdn. Bhd.
- Getha Bedding (M) Sdn. Bhd.
- Getha VIP Sdn. Bhd.
- Getha Sleep Therapy Enterprise
- Getha Prestij Sdn. Bhd.
- Domus Concept (Asia) Sdn. Bhd.
- Pinang Kreatif Sdn. Bhd.
- Temasek Voice Sdn. Bhd.
GETHA had also recently embarked on a programme to introduce a therapeutic sleep ambience to Malaysian consumers by opening GETHA Sleep Therapy Centers in various strategic locations throughout Malaysia.
Export & Projects
In addition, the company also has a comfortable share of the export market to many countries all over the world, supplying to various market demands.
The demand for natural latex mattress has continued to grow as the awareness of environmental and health issues increase. Natural latex product is much sought after especially in the western and European countries for its tremendous comfort values.
GETHA has also ventured into the project market and has supplied its quality products to some government and private schools, hostels and universities in Malaysia. It has also supplied to the Brunei Government’s Ministry of Defence, Police Barracks and Public Works Department since 1997. The hostel of the National University of Singapore and some other hostels in Singapore are supplied by the Company.
The History of the GETHA Name
The name ‘Getha’, originates from the Malaysian native word for rubber ie. “getah”. This name is symbolic and holds true to its identity proudly in the use of 100% natural Malaysian rubber latex. Getha delivers to its customers luxury and comfort as well as innovative products in a reliable and professional manner across the globe. The logo and brand name is derived from the concept of living together with the leaf signifying its green concept and the two water droplets , an essential element in lives all packaged together to give direction and goals towards the company’s mission and vision.
GETHA’s BRAND PROMISE
Getha is a Malaysian Brand, Made in Malaysia for the World .
Getha’s brand vision is to create an international brand based on quality products and a strong management system. The brand is the engine to drive Malaysian rubber to the world through its bedding products. As consumers become more conscious of environmental and health issues, the need for products made from natural resources had been strengtened.
Getha is widely received in the international market as the designs of its products are contemporary and stylish and the quality conforms to international specifications and tests. It has received accreditations from ECO Umweltinstitute, Germany, Oeko Tex, Switzerland and the world renowned Malaysia Rubber Board. Continuous research and development has been the key to the growth and success of the brand.
A set of guiding principles guide the Getha brand and staff in its daily operations. Innovation and the commitment to quality are important factors in ensuring that the brand maintains pole position in the competitive bedding industry. This is aided by a team of dedicated staff who provide superior customer service to its customers. Staff buy in the brand is strong and this has helped to enhance the reputation of the brand and the brand equity.
As the materials used in the bedding products are from nature, Getha is conscious of the need to protect the environment for the brand’s future growth. It promotes best manufacturing practices to ensure that the environment is maintained and complies with all the regulations set forth by the authorities.
Awards & Achievements
The company’s achievement had been duly recognized by the Malaysian government and the company was honored to be the recipient of the “Product Excellence Award” presented by the Prime Minister of Malaysia, YAB Dato’ Seri Abdullah Hj. Ahmad Badawi, in the Year 2005.
Besides this, the company had also attained numerous prestigious awards, in recognition of its continuous growth in branding and excellence :
- Golden Bull Award 2004, The 2nd Malaysia’s 100 Outstanding SMEs
- Best Brand Award 2004/05, presented by the Best Brands Council
- Product Excellence Award 2004, presented by the Ministry of International Trade and Finance, Malaysia
- Product Excellence Award 2006, presented by the Ministry of International Trade and Finance, Malaysia
- The Brand Laureate Awards 2006/07 – The World’s Best Brands in Asia Pacific for Best Brands Consumer Bedding
- The Brand Laureate Awards 2007/08 – The World’s Best Brands in Asia Pacific for Best Brands Consumer Bedding
- The Brand Laureate Awards 2008 in the Asia Pacific – The SME’s Best Brand – Most Promising Brand
- The Most Outstanding Brand (Rubber Industry Category) 2009 – Malaysia Rubber Board
- World Branding Awards, Brand Of The Year 2015 – 2018
- The Best Marketer Award 2018, presented by YB Puan Teresa Kok, Minister of Primary Commodities
As Getha continues to grow and rise to new challenges, and as a world class company, we uphold the belief that we cannot afford to allow ourselves to become ordinary.
Certifications & Affiliations
Research & Development
With the ever increasing international exposure of our products, emphasis on continuous research and development is the key to our growth and success. In addition, our products are made in conformance to international specifications and had matched and passed various test standards such as certification from :-
- Institute Umweltchemie Bremen GmbH, Germany
- ECO Umweltinstitut, Germany
- Rubber Research Institute (Malaysian Rubber Board)
- FIRA Institute, UK
- Intertek Testing Lab, USA
- SGS US Testing Company, USA
Corporate Social Responsibility
GETHA is committed to protecting the environment and creating a greener future for all. We strive to enhance our product packaging by using more recyclable and reusable materials.
GETHA also focuses on various charitable events to cultivate a shared understanding amongst its team of employers as part of its internal branding.
Characteristics of GETHA 100% Natural Latex